Founded in 1397 in Munich, Germany, Spaten stands as one of the world's oldest beers. To display this heritage and strengthen its foothold in the Brazilian beer market, Spaten has assembled an unparalleled team of black belts: Jean Claude Van Damme, Anderson "Spider" Silva, Rodrigo Minotauro, Olympic medalists Rafaela Silva and Flavio Canto, Women's World Boxing Champion Beatriz Ferreira, and Kyra Gracie, a five-time world Jiu-Jitsu champion and member of the Gracie family.
The campaign offers a journey through time that highlights the enduring legacy of the Spaten brand. Echoing the brand's history, these legendary figures navigate various historical epochs, showcasing the essence of strength in its diverse forms.
