Hello, my name is Lucas Adam. I’m a Brazilian Designer and Art Director, currently working as a Creative Director at GUT.
I began my career 13 years ago and, since then, I’ve had the opportunity to work at some of the most respected agencies in Brazil and abroad — Dentsu, W/McCann, Crispin Porter + Bogusky, Grey, Africa DDB, and now GUT, where I’ve been since 2021.
Over the years, I’ve collaborated with global brands such as Coca-Cola, AB InBev, Heineken, Kimberly-Clark, Mercado Livre, Volvo, KitKat, Fila, Toyota, Chevrolet, and many others.
My work has been recognized at major international festivals like Cannes Lions, D&AD, Clio, El Ojo de Iberoamérica, Effies, and New York Festivals, and in 2023 I served as a Typography Jury member for The One Club’s ADC Annual Awards.
Beyond advertising, I’m deeply passionate about typography, which I explore through personal projects and share on my Instagram — a space for experiments and studies that go beyond this portfolio.
Feel free to drop me a line.
Jury Participation
Awards and Recognition
ADC102 (TYPOGRAPHY JURY) 2023
Cannes Lions
Silver - New Iconic Kisses (Print)
Bronze - New Iconic Kisses (Film)
Bronze - New Iconic Kisses (Brand Experience)
Shortlist - Mosquito Vs Mosquito (Innovation)
Shortlist - Mosquito Vs Mosquito (Sustainable Development Goals)
Shortlist - Yoki Bonfire (Film Craft)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (PR)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)
Clio & Clio Sports
Silver - Awards - New Iconic Kisses (PR)
Silver - Awards - New Iconic Kisses (Film Craft)
Bronze - Awards - New Iconic Kisses (Film)
Bronze - Awards - New Iconic Kisses (Film Craft)
Bronze - Awards - New Iconic Kisses (OOH)
Bronze - Awards - Yoki Bonfire (Film Technique - Animation)
Bronze - Sport - Stadium Food Delivery (Design/Packaging)
El Ojo
Grand Prix - Stadium Food Delivery (Institutional Campaign)
Gold - Stadium Food Delivery (Digital/E-commerce)
Gold - New Iconic Kisses (Producción Integral)
Silver - Stadium Food Delivery (Content/Activation)
Silver - New Iconic Kisses (Fotografía)
Shortlist - New Iconic Kisses (Audiovisual Production)
Latin America Design Award
Gold - Havaianas Go Wild (Out Of Home)
Silver - Only (Branding / New Basic Identity)
Silver - The 700-Year Re-BrandBook (Graphic Design)
Bronze - Spaten Fight Night (Branding)
Bronze - The 700-Year Re-BrandBook (Branding)
Bronze - The 700-Year Re-BrandBook (Editorial)
Brasil Design Award
Bronze - Fonte:Exame (Craft for Design - Typography)
NY Festivals
Bronze - Yoki Bonfire (Film Technique)
D&AD
Graphite - New Iconic Kisses (Film)
Wood - New Iconic Kisses (Film)
Wood - New Iconic Kisses (Film)
Shortlist - We Are Mello (Media / Collaboration)
Shortlist - Stadium Food Delivery (E-Commerce/Cultural Experience)
One Show
Gold - New Iconic Kisses (Film)
Silver - New Iconic Kisses (Film)
Bronze - New Iconic Kisses (Integrated Campaign)
Bronze - New Iconic Kisses (Film)
Merit – We Are Mello - The Game (Events / Virtual)
Merit - New Iconic Kisses (Creative Effectiveness)
Merit - New Iconic Kisses (Direct)
Merit - New Iconic Kisses (Film/Direction)
CCSP (Brazilian Creative Club)
Gold Star - New Iconic Kisses (Photography)
Gold Star - Havaianas Go Wild (Design)
Silver Star - New Iconic Kisses (Film)
Silver Star - Yoki Bonfire (Film)
Silver Star - Havaianas Go Wild (Illustration)
Silver Start - The 700-Year Re-BrandBook (Art Direction)
Silver Start - The 700-Year Re-BrandBook (Design)
Bronze Star - The 700-Year Re-BrandBook (Photography)
Bronze Star - We Are Mello (Design)
Bronze Star - We Are Mello (Branded Content)
Bronze Star - Devassa Tropical MIX (Film)
Bronze Star - New Iconic Kisses (PR)
Bronze Star - New Iconic Kisses (Integrated)
Bronze Star - Faith Delivery (OOH)
In-Book - The 700-Year Re-BrandBook (Photography)
In-Book - Mosquito Vs Mosquito (Activation)
In-Book - Martinho (Film)
In-Book - New Iconic Kisses (Film)
In-Book - New Iconic Kisses (Film)
In-Book - Fonte:Exame (Design)
In-Book - Fonte:Exame (Photography)
In-Book - Cîroc Playlist Bottles
In-Book - Coach Tweet Tag
Andy's Awards
Gold - Mosquito Vs Mosquito (Ideia)
Gold - Mosquito Vs Mosquito (Reset)
Effie
Gold - New Iconic Kisses (Branded Content)
Silver - New Iconic Kisses (Marketing Sazonal)
Young Lions Health 2019. Finalist
Young Lions Brazil 2017. Finalist
Profissionais do Ano 2021. Mercado Sudeste Capitais - New Iconic Kisses
The Most Contagious Campaigns of 2021 - New Iconic Kisses - Link
Meio&Mensagem Best Campaign of 2021 - New Iconic Kisses - Link