Hello, my name is Lucas Adam. I’m a Brazilian Designer and Art Director, currently working as a Creative Director at GUT.

I began my career 13 years ago and, since then, I’ve had the opportunity to work at some of the most respected agencies in Brazil and abroad — Dentsu, W/McCann, Crispin Porter + Bogusky, Grey, Africa DDB, and now GUT, where I’ve been since 2021.

Over the years, I’ve collaborated with global brands such as Coca-Cola, AB InBev, Heineken, Kimberly-Clark, Mercado Livre, Volvo, KitKat, Fila, Toyota, Chevrolet, and many others.








My work has been recognized at major international festivals like Cannes Lions, D&AD, Clio, El Ojo de Iberoamérica, Effies, and New York Festivals, and in 2023 I served as a Typography Jury member for The One Club’s ADC Annual Awards.

Beyond advertising, I’m deeply passionate about typography, which I explore through personal projects and share on my Instagram — a space for experiments and studies that go beyond this portfolio.

Feel free to drop me a line.









Experience

GUT SP/
2021 -
Africa DDB (Freelancer)/ 2020-20
Grey Brazil/
2018-20
CPB+ Brazil/ 2016-18
WMcCann/ 2013-16
Dentsu Brazil/ 2012-13






Jury Participation


Awards and Recognition

 
ADC102 (TYPOGRAPHY JURY) 2023










Cannes Lions
Silver - New Iconic Kisses (Print)
Bronze - New Iconic Kisses (Film)
Bronze -
New Iconic Kisses (Brand Experience)
Shortlist - Mosquito Vs Mosquito (Innovation)
Shortlist - Mosquito Vs Mosquito (Sustainable Development Goals)
Shortlist - Yoki Bonfire (Film Craft)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (PR)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)


Clio & Clio Sports
Silver
- Awards - New Iconic Kisses (PR)
Silver
- Awards - New Iconic Kisses (Film Craft)
Bronze
- Awards - New Iconic Kisses (Film)
Bronze
- Awards - New Iconic Kisses (Film Craft)
Bronze
- Awards - New Iconic Kisses (OOH)
Bronze
- Awards - Yoki Bonfire (Film Technique - Animation)
Bronze
- Sport -  Stadium Food Delivery (Design/Packaging)


El Ojo
Grand Prix -
Stadium Food Delivery (Institutional Campaign)
Gold -
Stadium Food Delivery (Digital/E-commerce)
Gold  -
New Iconic Kisses (Producción Integral)
Silver -
Stadium Food Delivery (Content/Activation)
Silver  -
New Iconic Kisses  (Fotografía)
Shortlist - New Iconic Kisses (Audiovisual Production)


Latin America Design Award
Gold -
Havaianas Go Wild (Out Of Home)
Silver 
- Only (Branding / New Basic Identity)


Brasil Design Award
Bronze
- Fonte:Exame (Craft for Design - Typography)


NY Festivals
Bronze
- Yoki Bonfire (Film Technique)




D&AD
Graphite
- New Iconic Kisses (Film)
Wood -
New Iconic Kisses (Film)
Wood -
New Iconic Kisses (Film)
Shortlist - We Are Mello (Media / Collaboration)
Shortlist - Stadium Food Delivery (E-Commerce/Cultural Experience)


One Show
Gold -
New Iconic Kisses (Film)
Silver -
New Iconic Kisses (Film)
Bronze -
New Iconic Kisses (Integrated Campaign)
Bronze -
New Iconic Kisses (Film)
Merit – We Are Mello - The Game (Events / Virtual)
Merit - New Iconic Kisses (Creative Effectiveness)
Merit - New Iconic Kisses (Direct)
Merit - New Iconic Kisses (Film/Direction)


CCSP (Brazilian Creative Club)
Gold Star -
New Iconic Kisses (Photography)
Gold Star - Havaianas Go Wild (Design)
Silver Star -
New Iconic Kisses (Film)
Silver Star
- Yoki Bonfire (Film)
Silver Star -
Havaianas Go Wild (Illustration)
Silver Start
- The 700-Year Re-BrandBook (Art Direction)
Silver Start
- The 700-Year Re-BrandBook (Design)
Bronze Star
- The 700-Year Re-BrandBook (Photography)
Bronze Star -
We Are Mello (Design)
Bronze Star -
We Are Mello (Branded Content)
Bronze Star
- Devassa Tropical MIX (Film)
Bronze Star - New Iconic Kisses (PR)
Bronze Star - New Iconic Kisses (Integrated)
Bronze Star - Faith Delivery (OOH)
In-BookThe 700-Year Re-BrandBook (Photography)
In-Book - Mosquito Vs Mosquito (Activation)
In-Book - Martinho (Film)
In-Book - New Iconic Kisses (Film)
In-Book - New Iconic Kisses (Film)
In-Book - Fonte:Exame (Design)
In-Book - Fonte:Exame (Photography)
In-Book - Cîroc Playlist Bottles
In-Book - Coach Tweet Tag


Andy's Awards
Gold -
Mosquito Vs Mosquito  (Ideia)
Gold -
Mosquito Vs Mosquito (Reset)


Effie
Gold
- New Iconic Kisses (Branded Content)
Silver
- New Iconic Kisses  (Marketing Sazonal)


Young Lions Health 2019. Finalist
Young Lions Brazil 2017. Finalist


Profissionais do Ano 2021. Mercado Sudeste Capitais -
New Iconic Kisses  
The Most Contagious Campaigns of 2021 -
New Iconic Kisses - Link
Meio&Mensagem Best Campaign of 2021 -
New Iconic Kisses - Link