![](https://freight.cargo.site/t/original/i/c779ea0fb9da730bdf7b53a325a26fec823e24e3d92d322ef061c58456188e30/01_Only_LucasAdam.png)
︎︎︎
Only Studio
ONLY is a creative multidisciplinary studio located in São Paulo, Brazil that specializes in fashion, graphic design, communication, and motion graphic projects. The studio’s concept revolves around creating unique projects with a temporary lifespan and dedicating all of their capacity to each one, hence the name ONLY. By embracing short-term projects, ONLY is free to explore new concepts and ideas without being restricted to a particular style or approach, as they know the project will vanish soon anyway.
︎︎︎
Role
Designer, Art Director, Motion Designer and Type Designer
︎︎︎
Freelancer
2023
![](https://freight.cargo.site/t/original/i/e843b39c4ba27a928a1aedf5d52f40335299f83671ee374e4ca62074bafcbcb0/05_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/870a1eae010ed536cd1332cafcd6e065ddb5da54ef5b9c6ca6dbd818fffbacac/03_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/df1d4d284feab6c21b1f24cfbd215055ca2c42b733fb362bb5624dd73c5a5faf/06_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/26887328f8e365b79c403aa88a8f9c4bbbe8b3454a40c3a4e7216853c306a84e/07_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/0f3eab925490fb78bbc1de26647f022d598a569178c7ad1bfaa1c529069c4c0b/08_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/0a78aa31706cb8842b83cc8b817b2b98d4d3d98cb014b8d65bc3770dfdec40ed/09_Only_LucasAdam.png)
![](https://freight.cargo.site/t/original/i/1b47fde34235a125459e4b080d7836caea4fdf10513a9a1f2444d6e882f097a3/04_Only_LucasAdam.png)
‘
︎︎︎
Visual Concept
The studio’s brand has two major elements: First, the logotype, which is a unique typography that is developed from a basic solid element. It also makes reference to the studio’s creation process. From a raw solid without any particularity to a completely developed idea. Its inclination was inspired by the 30-degree rule in film editing, referencing the studio’s first project – film editing.
The second major element of the ONLY brand is the playful ghosts, which represent the ephemeral nature of the studio’s projects.
![](https://freight.cargo.site/t/original/i/ade729bccf38cff49f0826668c1395eb38a47e64cfb276900946fe3fea162768/02_Only_LucasAdam.png)