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Only Studio
ONLY is a creative multidisciplinary studio located in São Paulo, Brazil that specializes in fashion, graphic design, communication, and motion graphic projects. The studio’s concept revolves around creating unique projects with a temporary lifespan and dedicating all of their capacity to each one, hence the name ONLY. By embracing short-term projects, ONLY is free to explore new concepts and ideas without being restricted to a particular style or approach, as they know the project will vanish soon anyway.
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Role
Designer, Art Director, Motion Designer and Type Designer
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Freelancer
2023
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Visual Concept
The studio’s brand has two major elements: First, the logotype, which is a unique typography that is developed from a basic solid element. It also makes reference to the studio’s creation process. From a raw solid without any particularity to a completely developed idea. Its inclination was inspired by the 30-degree rule in film editing, referencing the studio’s first project – film editing.
The second major element of the ONLY brand is the playful ghosts, which represent the ephemeral nature of the studio’s projects.