Mercado Livre - Beijos Icônicos

_{_︎︎︎}
New Iconic Kisses

The most famous kisses in pop culture have one thing in common: all of them feature a straight couple. And since life imitates art, it’s no surprise that in many countries LGBTQIA+ kisses are still taboo.

In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images available free of copyright, so people can download, create whatever they want with it and help making the new iconic kisses as famous as the original ones.

The photos became Google Arts & Culture Permanent Collection. You can visit here.

_{_︎︎︎}Role

^{_{Creative, Designer and Art Director.}}

_{_︎︎︎}
Gut SP

^₂₀₂₁

_︎︎︎
OOH

We took over the city with the kisses. Including Paulista Avenue - famous for hosting the largest Pride Parade in South America.

_︎︎︎
Products

The photos were actually used. The new products were sold organically on the platform. So, to tell this in our way, we've created a photoshoot with what we bought from these sellers.

_︎︎︎
Google Arts & Culture Permanent Collection

All the photos became a Permanent Collection at the Brazilian Museum of Sexual Diversity. You can visit here.

_︎︎︎
CaseStudy

Index︎ Next︎

_{_︎︎︎}

The photos became Google Arts & Culture Permanent Collection. You can visit here.

Creative, Designer and Art Director.

2021

We took over the city with the kisses. Including Paulista Avenue - famous for hosting the largest Pride Parade in South America.

The photos were actually used. The new products were sold organically on the platform. So, to tell this in our way, we've created a photoshoot with what we bought from these sellers.

All the photos became a Permanent Collection at the Brazilian Museum of Sexual Diversity. You can visit here.