![](https://freight.cargo.site/t/original/i/66870d46a76ee35bf3be5c17a4d792b1db5104bfa9414f3683208d8879f1c8c2/KV_Finalb4.jpg)
![](https://freight.cargo.site/t/original/i/7b08093d39225e9643a1bef3c8f24984ee6a04900340212a7121a186c5c0579f/KV_Finalb.jpg)
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Exame Invest New ID
Exame is the most trusted economic magazine in Brazil. To the point that every other company in the country use it as a source for quality information about money.
To launch its new product focused on investments, the Exame Invest magazine, we brought to the surface Exame's trustyworthiness to the concept: FROM THE SOURCE.
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Role
Creative, Art Director, Motion Designer and Type Designer (colaboration with Plau).
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GutAgency
2021
![](https://freight.cargo.site/t/original/i/6cf0f7122146dadc0942bccfbc245a1752055167f567e60df2d207bebfcf2564/KV_Finalb.jpg)
![](https://freight.cargo.site/t/original/i/afe6a7aa7ed681fa579247974fd3628533cd92a1d250da1d9f22301ca2365535/KV_Finalb2.jpg)
![](https://freight.cargo.site/t/original/i/af7afcc78ff305d46787b2b5ed575ca79ed422d8679bf4351b925eb96b38ae6e/KV_Finalb3.jpg)
![](https://freight.cargo.site/t/original/i/76dc314fcef028fcf14707a61360528e2f498f1180ebb6c4b3fcf64a3dcabfb7/maltchique_exame_invest_Fernando_002.gif)
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Visual Concept
After a bit of researching, we identified a pattern that was repeated over and over again: the words "Source: Exame." Our design system was based on the three dots of the sentence - ":" and "." - that work as a visual sign of reliable and verified information.
![](https://freight.cargo.site/t/original/i/5ee7a7ff673f7d8dcc877f931d981e715689916312e351da7d11323dd1acd4c2/KV_Final-08.gif)
![](https://freight.cargo.site/t/original/i/7c9e73fd21e55589772e3059994d3198b2817c8211108e4187242587eceb3d2d/KV_Finalb.jpg)
![](https://freight.cargo.site/t/original/i/e993e79706fada12c55808512d037263092d37866c2e7f150f6e4a0c5790bed6/OOH02.jpg)
![](https://freight.cargo.site/t/original/i/37eb5b268cf664a1d5e27dee3f3890d4182a5fd3a32a4f3d7998a38a09de2a8a/KV_Finalb.jpg)
![](https://freight.cargo.site/t/original/i/f183d3fd841e43ff4a63b39dc651fa4624cc5c89a651cf67844ca0425a3be0a4/OOH01.jpg)
![](https://freight.cargo.site/t/original/i/fe0cea15294d3903b06ab8399d4e264a22926df04dc915c1c90cee59594aa70a/KV_Final-06.png)
![](https://freight.cargo.site/t/original/i/9925f788935119e953e3f113aa1a517338583205bc44d06f1d3afb0db2897364/maltchique_exame_invest_Caly_001.gif)
![](https://freight.cargo.site/t/original/i/f69319aa10cf73917677de7c6f565031a89c07f7bb035cef58799e2194083737/KV_Finalb.jpg)
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Typography
Using the main "Exame" logotype as inspiration we developed, in partnership with Plau Design, a new Type that highlights some of its patterns and details.
The end product is the new font for Exame Invest, a type that pays homage to the original brand's visual design and will be used both for campaigns and for the whole magazine.
![](https://freight.cargo.site/t/original/i/cd7c38aebb08126fa35e64cd88040bff31b07f3b143b60202560672dc19f7b2c/Type0.jpg)
![](https://freight.cargo.site/t/original/i/270ca95b91765a473b2c10bbb02ac8b98569e30be887d79879b87d6806a196e4/Type04.jpg)
![](https://freight.cargo.site/t/original/i/91adca12acc7e8d45e6801164ee8872d942b62ca02d3d5906a0d97e60c415ef5/type06.jpg)
![](https://freight.cargo.site/t/original/i/53c4ca25c4f4337e63f3b59da13a7d7a6d0feed2f46d54bc501c09cf3d2c41c1/Type02.jpg)
![](https://freight.cargo.site/t/original/i/98208651271f390b8c238d00efaf55e0d0911de98e1abf01484a04a750a82bf0/Type03.jpg)
![](https://freight.cargo.site/t/original/i/f3b37a9a668b8dbe0345c5e94cbe55381ed737a36966a900ec926ff5873d2177/Type05.jpg)
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TV Spots
We also developed a TVC combining the photoshoot with the new typography.